Without strategy content is just stuff & the world has enough stuff. So for every piece of content ask yourself what, why and for whom.
When we are in the thick of it with deadlines looming and tasks to complete it’s all too easy to forget about the importance of aligning our marketing activities to the marketing funnel and simply focus on getting our daily tasks completed. So last night was a great opportunity for Brick to run a workshop on this very subject.
The workshop was based on some research that we carried out a few months ago with a sample of B2B and B2C marketers and was hosted by the Chartered Institute of Marketing and University of Bedfordshire.