Content, Facebook Ads, becoming a Twitter authoriTEA and discussing the mortality of organic FB

When I first decided to start up Brick Marketing, I promised that I would not turn into one of those marketers that didn’t keep up to date. I promised myself I would continue to learn, develop, network and train.

Cambridge Social Media Day did not disappoint. It confirmed a lot of the principals and approaches that I was using were right, it refreshed my va va voom for social and marketing, it taught me something, allowed me to meet other marketers and other potential clients.

There were some great speakers throughout the day and in this blog, I will attempt to outline my key takeaways from the talks that I attended.

Andrew and Pete: How to create innovative content to become the outright leader in your industry.

A great choice of opening speakers, this comedy duo provide a fresh and unique approach to content marketing based on sound practice and experience. The key thing with these two is that they actually live it, which is something that most business owners struggle with.

The key takeouts from this session:

    • We all know content is where it is at right now in marketing but don’t be a slave to a publishing routine that delivers irrelevant, mediocre content. Producing something rather than nothing is not the right philosophy.
    • Look for the reaction spikes on your platforms. If the reactions are positive repeat that type of content, if the reactions are negative avoid it.
    • Rather than spreading yourself too thin, double down on what works well for you and focus on that.
  • Make use of clever content approaches for busy people and introduce the “skinny” version of some of your content. Small, succinct with all the relevant points.

Nicole Osbourn: Creating an irresistible brand on social

Sketch Notes

Nicole took on an 80’s journey to explain her backstory and illustrate the importance of personal branding.

Key takeouts from this session:

    • Be the Hoff – make your brand irresistible, desirable and relevant to your clients.
    • Be your own client – a very true word and one that we all neglect from time to time.
    • Create your own brand values
    • Avoid overused buzzwords – you are better than that (The next job on my list is to replace these on my site and LinkedIn profile). Have a look at this blog from LinkedIn for a valuable list of words to replace 
    • Start using video, don’t compare yourself to more experienced vloggers just start with your own style.
    • Write sketch notes. Turn your meeting notes into something that can be used in your content plan.
  • It’s okay to blog about what you are doing and blow your own trumpet. Look at how other people dress this up without being cheesy, think about titles such as “Behind the Scenes at ….”, “Studio Stories”, “Sketchbook review”.

Rachel Extance: How storytelling inspires customers to take action

I wasn’t sure about this talk but I was curious and so glad I listened to this one. Rachel has a voice like velvet, she is a true storyteller taking you on a journey and holding your attention.

Key takeouts from this session:

    • Lessons from Loughborough and the Golden Ticket Campaign.  Loughborough created a family for their freshers making them part of the community, reassuring them that they are all in this together and using social media and some clever marketing as the vehicle for this.
    • What is your story? We all have a story to tell, what is yours? What difference have you made?
  • What are your client’s stories? Their worries?

Rebecca Fordham – Maximising Spend on Social

I was keen to attend this session to help my own clients and understand additional tools, tricks and tips for maximising client spend. Again, this talk did not fail and provided great frameworks for us to use in order to achieve this.

Key takeouts from this session:

    • You need to educate your clients about FB advertising how long it will take, the money you should spend and the planning needed for this.
    • Facebook provides a huge number of targetting options
    • Install pixels on your website to help understand the types of audiences you are attracting
    • A relevance score with Facebook Ads of 6 – 7 is good.
  • Time allocation for Facebook Ads should be around 50% Campaign Planning, 15% Launch and 35% Management

May King Tsang – Getting known on Twitter

Sketch Notes May King

I was interested to see what May King had to say about Twitter. I am a Twitter fan but must admit sometimes, I am not on it as much as I should. May King gave some great tips and tricks and showed us it is okay to be human and show our vulnerabilities.

Key takeouts from this session:

    • Why wouldn’t you be involved with Twitter – it’s a massive party with consumers more likely to buy from Twitter
    • Establish yourself as an authority in your subject area
    • Look up #journorequests and #prrequests to pick up on media opportunities
    • Get involved with Twitter chats, be consistent, turn up every week
  • Define your brand with your cover photo, tone and subject area

Sketch Notes twitter Chat

Tim Lewis – Organic Facebook: Broadcast is dead, long live social

Tim was given the arduous task of discussing the issue of whether broadcast on Facebook is Dead or still alive and strong. We all agreed that FFacebookAdvertising makes organic reach harder to achieve but there were some key take-outs that will make your organic Facebook strategy more effective…

    • Gain referrals and establish your reputation
    • Join groups and establish your authority
    • Start an interest group
  • Listen, lurk and learn – what are the issues and manage your content around this

It was great to go to a good quality conference in Cambridge and to see the buzz that it going on in this vibrant city. The next challenge is to actually take on board my takeouts and develop my own marketing and business. If you want to chat about any of the issues mentioned here or your own marketing conundrums, give us a call on 07977 225576 or email natalie@brick-marketing.co.uk