Marketing Tips - Don't Post and Ghost

Instagram Tips – Don’t Post & Ghost

On my daily social media travels, I come across some great sayings and my favourite at the moment is “Don’t Post & Ghost” 

The premise behind this is simple: when you post in your social media accounts don’t schedule, post, and disappear, be present on the platform, respond to comments and continue the conversation. 

Your social platforms are places to have conversations and connect with like-minded people so don’t just make a statement and leave them hanging have a chat too. We’ve all done this when we are busy scheduling the content for the week or month, eager to get the jobs done, but with this behaviour we forget that the value is in the conversation.

Try this for two weeks and tell us what happens:

  • Check out your Instagram analytics and make sure you post when your audience is most active but importantly when you can also dedicate time to respond and be active.
  • Chat to the people that respond to your post – get to know them.
  • If you have an alpha follower or two take time to comment on their posts on their page (unless they are totally inappropriate).
  • Don’t be afraid to ask people to share your post.
  • If you want to grow your audience look up the relevant hashtags for your sector and check out the movers and the shakers that could benefit your business and connect with them.
  • You scratch my back I’ll scratch yours. Make sure you are connected on social with your local business community – right now everything is about keeping local independent businesses going so make sure you tag, comment, and repost their content.

These are just a few little tips to help your social media accounts gain momentum. If you like them please share them with your colleagues and peers.

Look out for more on our social or email us with your question and we can see if we can help you hello@brick-marketing.co.uk

Seven Comms Tips During Lockdown

As the final details of England’s lockdown are being worked out, minimise the stress by taking time to plan what you will do and how you are going to communicate this to your customers and prospects efficiently using social media platforms, web, email marketing, and good old fashioned posters. 

While the news is full of lockdown and the American election, customers across the B2B and B2C sectors are speculating what will happen and who will and will not be open. Do not assume that people will know what you are doing make it crystal clear that you are open or closed, offering delivery or take out, selling online or offering contactless payment, have changed your hours or you are changing your business model.

Here are a few things that we are working with our clients right now for a seamless transition to working during a national lockdown.

  1. CRYSTAL CLEAR LOCKDOWN STATEMENT: Explain how you are going to operate, how people can contact you and what services you will be able to offer. Make sure that this can be easily printed and put on a door if relevant. Ensure you have contact details and maybe a QR code if this is a poster that links to more detailed information online. Do not write war and peace. Make it succinct and practical.
  2. DIRECT CONTACT WITH CUSTOMERS: Make sure you have an up to date customer & prospect list with email addresses NOW so that you can quickly email all customers with details of your LOCKDOWN STATEMENT. If you don’t have this then start collecting their details but make sure you are working well within GDPR guidelines and explain why you want their details and where you will store them.
  3. EMAIL MARKETING TO COMMUNICATE WITH CUSTOMERS: Rather than use your personal email address to send your mass email consider using one of the many email platforms out there. It may be tempting to use your own personal work email for this but beware, sending mass emails from your own email may render your email as a potential spam address, meaning your mass and any subsequent emails may end up in your clients’ junk folders. Avoid that embarrassing conversation with your client asking them to check in their junk or spam folder for your email detailing the amazing service or product they have just agreed to buy from you.
  4. CLAIM YOUR GOOGLE BUSINESS PAGE: During the last mass lockdown Google offered businesses with a Google Business page the ability to mark their business as closed or open for “walk-ins” or “delivery service”. Your Google Business details appear at the top of a search if people are searching for a query that your business is related to such as “hairdressers near me”. Each business that is relevant to that query will have their details, reviews and location on a map visible to the user. In addition, if someone searches for “Sweeney Todds Hair Salon” and they have a Google Business page, then the Google Business page will appear on the right of the search listing with your address, contact details, location, reviews, and any posts that you have added to this platform. People no longer go out and browse or mooch around the shops, they go out with a purpose so make sure that they know that you are open and how you are open. This is a really powerful way to let your customers and potential customers know that “WE ARE OPEN”. A word of caution though, if you use your Google Business page and change your opening hours or service details during a lockdown, make sure you change them back when your region goes back to a Tiered system.
  5. FACEBOOK, INSTAGRAM, LINKEDIN, TWITTER: If you are on these platforms make sure that they are all consistent with their LOCKDOWN STATEMENT. Some people purely use social media to find out their news and details of who is open, closed, offering delivery and some people use their search engine for this. So make sure that the message is the same on each of these platforms. Add important changes to your bio, consider making it an INSTAGRAM HIGHLIGHT called “LOCKDOWN SERVICE UPDATE”, “COVID SERVICE UPDATE” and you can keep adding more details to this. You can pin a post to your Facebook, Twitter and LinkedIn profile so that it is always at the top of your feed. Don’t forget to leave contact details on this post.
  6. MESSENGER: Change your questions and answers that you have entered into MESSENGER to ensure that you cover the most important questions and you are not spending time answering the same questions regarding lockdown.
  7. SELLING ONLINE: If you have products that you are selling in-store, set up an online shop by using a plugin to your site. You should also add your products to GOOGLE BUSINESS page and your FACEBOOK page which will allow people to buy your products from Facebook and Instagram.

Lockdowns are petrifying as we’ve all invested heavily to make our workplaces COVID safe, so make sure that you are ready to continue working by communicating to your customers, prospects, and even suppliers. Simple posters, QR codes, Email Marketing, Social Media, and Web are all great tools to help broadcast your message and support you in these difficult times.

If you want to discuss any of the tactics discussed here, pick up the phone or email us, we would be happy to help you. (01223) 894888 or hello@brick-marketing.co.uk

Tips on surviving lockdown

Surviving a Regional Lockdown

Watching the regional lockdowns unfold in front of your eyes is daunting to most businesses. When you are in the midst of working out how you are going to continue to trade during a lockdown you are often fire fighting and dealing with the most immediate issues. Minimise the stress by taking time NOW to write a plan of what you will do and how you are going to communicate this efficiently using social media platforms, web, email marketing, and good old fashioned posters.

Back in March, the lockdown announcement seemed to hold us all in suspended animation for a couple of weeks, and then we discovered our British spirit and we started to adjust and make the most of a bad situation. Little did we know we would still be in a very turbulent position six months later. The difference is we now have the benefit of hindsight as we have been through this before and a determination to keep our businesses working.

Whether you are in Tier 1, 2, or 3 make sure that you have everything in place to keep operating within the regulations. Here are a few things that we have learned ourselves on what to have prepared for a seamless switch to working during a regional lockdown.

  • LOCKDOWN STATEMENT: Have your lockdown statement already prepared explaining how you are going to operate during a regional lockdown, how people can contact you, and what services you will be able to offer. Make sure that this can be easily printed and put on a door if this is relevant. Ensure you have contact details and maybe a QR code, if this is a poster, that links to more detailed information online. Do not write ‘War and Peace”be succinct and practical.
  • DIRECT CONTACT WITH CUSTOMERS: Make sure you have an up to date customer and prospect list with email addresses NOW so you can quickly email all customers with details of your LOCKDOWN STATEMENT. If you don’t have this, then start collecting their details but make sure you are working well within GDPR guidelines and explain why you want their details and where you will store them.
  • EMAIL MARKETING TO COMMUNICATE WITH CUSTOMERS: Rather than use your personal email address to send a mass email consider using one of the many email platforms out there. As tempting as it is to use your own personal work email be aware that sending mass emails from your own email address may render that address as a potential spam address. This means that your mass and any subsequent emails may end up in your clients’ junk folders. Avoid that embarrassing conversation with your client when you have to ask them to check in their junk or spam folder for your email detailing the amazing service or product they have just agreed to buy from you.
  • CLAIM YOUR GOOGLE BUSINESS PAGE: During the last mass lockdown Google offered businesses with a Google Business page the ability to mark their business as closed or open for “walk-ins” or “delivery service”. Your Google Business details appear at the top of a search if people are searching for a query that your business is related to such as “hairdressers near me”. Each business relevant to that query will have their details, reviews, and location on a map visible to the user. Alternatively, if someone searches for “Sweeney Todds Hair Salon” who have a Google Business page, then the Google Business page will appear on the right of the search listing with your address, contact details, location, reviews, and any posts that you have added to this platform. This is important as people no longer go out and browse or mooch around the shops, they go out with a purpose so make sure they know you are open and how you are open so you become part of their visit to town. A word of caution though, if you use your Google Business page and change your opening hours or service details during a lockdown, make sure you change them back when your region goes back to a Tier
  • FACEBOOK, INSTAGRAM, LINKEDIN, TWITTER: If you are on these platforms make sure that they are all communicating the same LOCKDOWN STATEMENT. Some people purely use social media to find out their news and details of who is open, closed, offering delivery whereas others use a search engine for this. Make sure that the message is the same on each of these platforms. Add important changes to your bio, consider making it an INSTAGRAM HIGHLIGHT called “LOCKDOWN SERVICE UPDATE”, “COVID SERVICE UPDATE” and you can keep adding more details to this. You can pin a post to your Facebook, Twitter, and LinkedIn profile so that it is always at the top of your feed. Don’t forget to leave contact details on this post.
  • MESSENGER: Change your questions and answers that you have entered into MESSENGER to ensure that you cover the most important questions and you are not spending time answering the same questions.
  • SELLING ONLINE: If you have products that you are selling in-store, set up an online shop by using a plugin to your site. You should also add your products to GOOGLE BUSINESS page and your FACEBOOK page which will allow people to buy your products from Facebook and Instagram.

Regional Lockdowns are petrifying as we have all invested heavily to make our workplaces COVID safe, so make sure that you are ready to continue working by communicating to your customers, prospects, and even suppliers. Simple Posters, QR codes, Email Marketing, Social Media, and Web are all great tools to help broadcast your message and support you in these difficult times.

If you want to discuss any of the tactics discussed here pick up the phone or email us, we would be happy to help you. (01223) 894888 or email us hello@brick-marketing.co.uk

Pros and Cons of Niche Marketing

Studio round up: From one to many – to niche or not?

Last week was a busy week in the studio with writing tenders for clients, articles for newspapers, and attending a new meet up in Cambridge Mob Happy.

Mob Happy has a really different vibe. It’s a meetup for marketing agencies and freelancers that tackles the kinds of business questions that can keep many of us up at night. Questions such as when should I recruit someone? Should I niche or stay with a broad offering? If I niche should this be on functional areas or sectors? Last week we discussed the subject of niching and relative pros and cons of this.

Read More

Cambridge Social Media Day 2018

Content, Facebook Ads, becoming a Twitter authoriTEA and discussing the mortality of organic FB

When I first decided to start up Brick Marketing, I promised that I would not turn into one of those marketers that didn’t keep up to date. I promised myself I would continue to learn, develop, network and train.

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How to get started with your Blogging Plan in Six Steps

We have all been there, staring blankly at a blank piece of paper or screen having been tasked with coming up with the blogging schedule. However once you get started it’s amazing how many things you can write about which gives you the next headache – who is going to write them – but that’s another blog!

Here are some tips to get you started that we have gleaned from our own experience and from reading other inspiring blogs.

Read More

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