Tips on surviving lockdown

Surviving a Regional Lockdown

Watching the regional lockdowns unfold in front of your eyes is daunting to most businesses. When you are in the midst of working out how you are going to continue to trade during a lockdown you are often fire fighting and dealing with the most immediate issues. Minimise the stress by taking time NOW to write a plan of what you will do and how you are going to communicate this efficiently using social media platforms, web, email marketing, and good old fashioned posters.

Back in March, the lockdown announcement seemed to hold us all in suspended animation for a couple of weeks, and then we discovered our British spirit and we started to adjust and make the most of a bad situation. Little did we know we would still be in a very turbulent position six months later. The difference is we now have the benefit of hindsight as we have been through this before and a determination to keep our businesses working.

Whether you are in Tier 1, 2, or 3 make sure that you have everything in place to keep operating within the regulations. Here are a few things that we have learned ourselves on what to have prepared for a seamless switch to working during a regional lockdown.

  • LOCKDOWN STATEMENT: Have your lockdown statement already prepared explaining how you are going to operate during a regional lockdown, how people can contact you, and what services you will be able to offer. Make sure that this can be easily printed and put on a door if this is relevant. Ensure you have contact details and maybe a QR code, if this is a poster, that links to more detailed information online. Do not write ‘War and Peace”be succinct and practical.
  • DIRECT CONTACT WITH CUSTOMERS: Make sure you have an up to date customer and prospect list with email addresses NOW so you can quickly email all customers with details of your LOCKDOWN STATEMENT. If you don’t have this, then start collecting their details but make sure you are working well within GDPR guidelines and explain why you want their details and where you will store them.
  • EMAIL MARKETING TO COMMUNICATE WITH CUSTOMERS: Rather than use your personal email address to send a mass email consider using one of the many email platforms out there. As tempting as it is to use your own personal work email be aware that sending mass emails from your own email address may render that address as a potential spam address. This means that your mass and any subsequent emails may end up in your clients’ junk folders. Avoid that embarrassing conversation with your client when you have to ask them to check in their junk or spam folder for your email detailing the amazing service or product they have just agreed to buy from you.
  • CLAIM YOUR GOOGLE BUSINESS PAGE: During the last mass lockdown Google offered businesses with a Google Business page the ability to mark their business as closed or open for “walk-ins” or “delivery service”. Your Google Business details appear at the top of a search if people are searching for a query that your business is related to such as “hairdressers near me”. Each business relevant to that query will have their details, reviews, and location on a map visible to the user. Alternatively, if someone searches for “Sweeney Todds Hair Salon” who have a Google Business page, then the Google Business page will appear on the right of the search listing with your address, contact details, location, reviews, and any posts that you have added to this platform. This is important as people no longer go out and browse or mooch around the shops, they go out with a purpose so make sure they know you are open and how you are open so you become part of their visit to town. A word of caution though, if you use your Google Business page and change your opening hours or service details during a lockdown, make sure you change them back when your region goes back to a Tier
  • FACEBOOK, INSTAGRAM, LINKEDIN, TWITTER: If you are on these platforms make sure that they are all communicating the same LOCKDOWN STATEMENT. Some people purely use social media to find out their news and details of who is open, closed, offering delivery whereas others use a search engine for this. Make sure that the message is the same on each of these platforms. Add important changes to your bio, consider making it an INSTAGRAM HIGHLIGHT called “LOCKDOWN SERVICE UPDATE”, “COVID SERVICE UPDATE” and you can keep adding more details to this. You can pin a post to your Facebook, Twitter, and LinkedIn profile so that it is always at the top of your feed. Don’t forget to leave contact details on this post.
  • MESSENGER: Change your questions and answers that you have entered into MESSENGER to ensure that you cover the most important questions and you are not spending time answering the same questions.
  • SELLING ONLINE: If you have products that you are selling in-store, set up an online shop by using a plugin to your site. You should also add your products to GOOGLE BUSINESS page and your FACEBOOK page which will allow people to buy your products from Facebook and Instagram.

Regional Lockdowns are petrifying as we have all invested heavily to make our workplaces COVID safe, so make sure that you are ready to continue working by communicating to your customers, prospects, and even suppliers. Simple Posters, QR codes, Email Marketing, Social Media, and Web are all great tools to help broadcast your message and support you in these difficult times.

If you want to discuss any of the tactics discussed here pick up the phone or email us, we would be happy to help you. (01223) 894888 or email us hello@brick-marketing.co.uk

Key marketing actions during lockdown

Key marketing actions during lockdown

Right now we have a golden opportunity to help the wheels of business keep turning, and whilst it is vital to follow Public Health England’s advice on health, hygiene and interaction, we still need products and services.

In these times we need to think through how we can adapt the way we work and how we deliver our service to end-users – the key marketing actions during lockdown.

Communication is vital. Make sure your customers are in no doubt that you are still operational, you are taking orders, supporting clients. Have you changed service delivery do people know yet? Web, social media, email marketing, and posters have a huge role to play right now so make sure that you tell your customers and then tell them again.

Things to consider:

– Are your products and services up to date on your website?
– Are your online prices correct?
– What are your delivery terms?
– How are you telling customers that you are around?
– Are your opening hours up to date?

If you have, social media use it to amplify your content and point people to your website:

– Use social media to reassure your customers
– Use social media to communicate what you are offering
– Use social media to manage your customer service and answer questions and concerns from your current and new clients

Make use of email marketing to help get the message out. Email marketing is a neglected channel for many businesses, however, it can get you in front of your current customers or people that have shown an interest in your product/service or company by subscribing. In one email you can communicate to your entire customer base basic information and it is far more efficient than using your normal email platform. Have a look for email systems such as Mailchimp – up to a certain number of email addresses it is free. Worried about GDPR? According to the GDPR you can email customers under the basis of contract and legitimate interest. Before you press send, think about your message and the angle you are taking. Think about:

– Don’t come across as an ambulance chaser?
– Be factual but make sure they are up to date facts
– Show your sensitive side but don’t be overly emotional
– Make sure you include all relevant contact details

Use email marketing for your mass communications of key messages such as:

– Reassure people that you are open
– Reassure people that you have a Covid 19 plan
– Let people know that you can deliver your product/service in new ways
– Let people know you have a sale or an offer

Brick Marketing is open for business although we will have to be flexible to allow for team members that have their children at home. If you need a hand or want some advice we are very happy to lend a hand.

Contact us on natalie@brick-marketing.co.uk or call us on 07977 225576

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