Cambridge Social Media Day 2018

Content, Facebook Ads, becoming a Twitter authoriTEA and discussing the mortality of organic FB

When I first decided to start up Brick Marketing, I promised that I would not turn into one of those marketers that didn’t keep up to date. I promised myself I would continue to learn, develop, network and train.

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Turning ice cold prospects into paying customers

Without strategy content is just stuff & the world has enough stuff. So for every piece of content ask yourself what, why and for whom.

When we are in the thick of it with deadlines looming and tasks to complete it’s all too easy to forget about the importance of aligning our marketing activities to the marketing funnel and simply focus on getting our daily tasks completed. So last night was a great opportunity for Brick to run a workshop on this very subject.

The workshop was based on some research that we carried out a few months ago with a sample of B2B and B2C marketers and was hosted by the Chartered Institute of Marketing and University of Bedfordshire.

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LinkedIn Best Practice

LinkedIn is regarded as the largest social network group of professionals and colleagues. By following simple best practices you can use this network to your own and your business’ advantage.

Like all social networks it offers a great way to grow audiences and build communities so you can start to showcase your products, services, skills and industry expertise. It is like a “virtual business exhibition” so as a rule of thumb when you are thinking about content and behaviour on LinkedIn, think about how you should behave in these environments.

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Making sponsorship work for your business

Having moved from the corporate side of working to setting up my own consultancy it is all too easy to end up being so busy that you don’t have time for your own business development – sound familiar?

Which is why Brick Marketing decided to sponsor the Linton Fireworks Display this year.

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The Power of Events

The Power of Music: One off garden party to mini festival in 6 years

In my spare time i am involved with a small female choir who sing at a number of events in the Cambridge area including this mini festival, Hendstock.

One of the interesting elements to this festival for me is how the power of a small event can not only raise so much money for a charity but how they can start to attract sponsorship and commercial interest. Six years ago David and Hayley Donnan organised a small garden party to celebrate the life of their close friend Ian Hendry. Now in it’s sixth year the event is attended by over 300 invited guests, has over 24 acts, has raised over £5500 for Meningitis Now and attracts sponsorship from some of the big brands in the Cambridgeshire area.

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