Marketing Tips - Don't Post and Ghost

Instagram Tips – Don’t Post & Ghost

On my daily social media travels, I come across some great sayings and my favourite at the moment is “Don’t Post & Ghost” 

The premise behind this is simple: when you post in your social media accounts don’t schedule, post, and disappear, be present on the platform, respond to comments and continue the conversation. 

Your social platforms are places to have conversations and connect with like-minded people so don’t just make a statement and leave them hanging have a chat too. We’ve all done this when we are busy scheduling the content for the week or month, eager to get the jobs done, but with this behaviour we forget that the value is in the conversation.

Try this for two weeks and tell us what happens:

  • Check out your Instagram analytics and make sure you post when your audience is most active but importantly when you can also dedicate time to respond and be active.
  • Chat to the people that respond to your post – get to know them.
  • If you have an alpha follower or two take time to comment on their posts on their page (unless they are totally inappropriate).
  • Don’t be afraid to ask people to share your post.
  • If you want to grow your audience look up the relevant hashtags for your sector and check out the movers and the shakers that could benefit your business and connect with them.
  • You scratch my back I’ll scratch yours. Make sure you are connected on social with your local business community – right now everything is about keeping local independent businesses going so make sure you tag, comment, and repost their content.

These are just a few little tips to help your social media accounts gain momentum. If you like them please share them with your colleagues and peers.

Look out for more on our social or email us with your question and we can see if we can help you hello@brick-marketing.co.uk

Seven Comms Tips During Lockdown

As the final details of England’s lockdown are being worked out, minimise the stress by taking time to plan what you will do and how you are going to communicate this to your customers and prospects efficiently using social media platforms, web, email marketing, and good old fashioned posters. 

While the news is full of lockdown and the American election, customers across the B2B and B2C sectors are speculating what will happen and who will and will not be open. Do not assume that people will know what you are doing make it crystal clear that you are open or closed, offering delivery or take out, selling online or offering contactless payment, have changed your hours or you are changing your business model.

Here are a few things that we are working with our clients right now for a seamless transition to working during a national lockdown.

  1. CRYSTAL CLEAR LOCKDOWN STATEMENT: Explain how you are going to operate, how people can contact you and what services you will be able to offer. Make sure that this can be easily printed and put on a door if relevant. Ensure you have contact details and maybe a QR code if this is a poster that links to more detailed information online. Do not write war and peace. Make it succinct and practical.
  2. DIRECT CONTACT WITH CUSTOMERS: Make sure you have an up to date customer & prospect list with email addresses NOW so that you can quickly email all customers with details of your LOCKDOWN STATEMENT. If you don’t have this then start collecting their details but make sure you are working well within GDPR guidelines and explain why you want their details and where you will store them.
  3. EMAIL MARKETING TO COMMUNICATE WITH CUSTOMERS: Rather than use your personal email address to send your mass email consider using one of the many email platforms out there. It may be tempting to use your own personal work email for this but beware, sending mass emails from your own email may render your email as a potential spam address, meaning your mass and any subsequent emails may end up in your clients’ junk folders. Avoid that embarrassing conversation with your client asking them to check in their junk or spam folder for your email detailing the amazing service or product they have just agreed to buy from you.
  4. CLAIM YOUR GOOGLE BUSINESS PAGE: During the last mass lockdown Google offered businesses with a Google Business page the ability to mark their business as closed or open for “walk-ins” or “delivery service”. Your Google Business details appear at the top of a search if people are searching for a query that your business is related to such as “hairdressers near me”. Each business that is relevant to that query will have their details, reviews and location on a map visible to the user. In addition, if someone searches for “Sweeney Todds Hair Salon” and they have a Google Business page, then the Google Business page will appear on the right of the search listing with your address, contact details, location, reviews, and any posts that you have added to this platform. People no longer go out and browse or mooch around the shops, they go out with a purpose so make sure that they know that you are open and how you are open. This is a really powerful way to let your customers and potential customers know that “WE ARE OPEN”. A word of caution though, if you use your Google Business page and change your opening hours or service details during a lockdown, make sure you change them back when your region goes back to a Tiered system.
  5. FACEBOOK, INSTAGRAM, LINKEDIN, TWITTER: If you are on these platforms make sure that they are all consistent with their LOCKDOWN STATEMENT. Some people purely use social media to find out their news and details of who is open, closed, offering delivery and some people use their search engine for this. So make sure that the message is the same on each of these platforms. Add important changes to your bio, consider making it an INSTAGRAM HIGHLIGHT called “LOCKDOWN SERVICE UPDATE”, “COVID SERVICE UPDATE” and you can keep adding more details to this. You can pin a post to your Facebook, Twitter and LinkedIn profile so that it is always at the top of your feed. Don’t forget to leave contact details on this post.
  6. MESSENGER: Change your questions and answers that you have entered into MESSENGER to ensure that you cover the most important questions and you are not spending time answering the same questions regarding lockdown.
  7. SELLING ONLINE: If you have products that you are selling in-store, set up an online shop by using a plugin to your site. You should also add your products to GOOGLE BUSINESS page and your FACEBOOK page which will allow people to buy your products from Facebook and Instagram.

Lockdowns are petrifying as we’ve all invested heavily to make our workplaces COVID safe, so make sure that you are ready to continue working by communicating to your customers, prospects, and even suppliers. Simple posters, QR codes, Email Marketing, Social Media, and Web are all great tools to help broadcast your message and support you in these difficult times.

If you want to discuss any of the tactics discussed here, pick up the phone or email us, we would be happy to help you. (01223) 894888 or hello@brick-marketing.co.uk

Cambridge Social Media Day 2018

Content, Facebook Ads, becoming a Twitter authoriTEA and discussing the mortality of organic FB

When I first decided to start up Brick Marketing, I promised that I would not turn into one of those marketers that didn’t keep up to date. I promised myself I would continue to learn, develop, network and train.

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Social Media and Content Marketing Workshops

Social Media and Content Marketing Workshops: Turning ice cold prospects into paying customers

Without strategy content is just stuff & the world has enough stuff. So for every piece of content ask yourself what, why and for whom.

When we are in the thick of it with deadlines looming and tasks to complete it’s all too easy to forget about the importance of aligning our marketing activities to the marketing funnel and simply focus on getting our daily tasks completed. So last night was a great opportunity for Brick to run a workshop on this very subject.

The workshop was based on some research that we carried out a few months ago with a sample of B2B and B2C marketers and was hosted by the Chartered Institute of Marketing and the University of Bedfordshire.

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LinkedIn Best Practice and Top Tips

LinkedIn Best Practice

LinkedIn is regarded as the largest social network group of professionals and colleagues. By following simple best practices you can use this network to your own and your business’ advantage.

Like all social networks it offers a great way to grow audiences and build communities so you can start to showcase your products, services, skills and industry expertise. It is like a “virtual business exhibition” so as a rule of thumb when you are thinking about content and behaviour on LinkedIn, think about how you should behave in these environments.

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Making sponsorship work for your business

Having moved from the corporate side of working to setting up my own consultancy it is all too easy to end up being so busy that you don’t have time for your own business development – sound familiar?

Which is why Brick Marketing decided to sponsor the Linton Fireworks Display this year.

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The Power of Events

The Power of Music: One off garden party to mini festival in 6 years

In my spare time i am involved with a small female choir who sing at a number of events in the Cambridge area including this mini festival, Hendstock.

One of the interesting elements to this festival for me is how the power of a small event can not only raise so much money for a charity but how they can start to attract sponsorship and commercial interest. Six years ago David and Hayley Donnan organised a small garden party to celebrate the life of their close friend Ian Hendry. Now in it’s sixth year the event is attended by over 300 invited guests, has over 24 acts, has raised over £5500 for Meningitis Now and attracts sponsorship from some of the big brands in the Cambridgeshire area.

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