Last week was a busy week in the studio with writing tenders for clients, articles for newspapers, and attending a new meet up in Cambridge Mob Happy.
Mob Happy has a really different vibe. It’s a meetup for marketing agencies and freelancers that tackles the kinds of business questions that can keep many of us up at night. Questions such as when should I recruit someone? Should I niche or stay with a broad offering? If I niche should this be on functional areas or sectors? Last week we discussed the subject of niching and relative pros and cons of this.