Pros and Cons of Niche Marketing

Studio round up: From one to many – to niche or not?

Last week was a busy week in the studio with writing tenders for clients, articles for newspapers, and attending a new meet up in Cambridge Mob Happy.

Mob Happy has a really different vibe. It’s a meetup for marketing agencies and freelancers that tackles the kinds of business questions that can keep many of us up at night. Questions such as when should I recruit someone? Should I niche or stay with a broad offering? If I niche should this be on functional areas or sectors? Last week we discussed the subject of niching and relative pros and cons of this.

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Social Media and Content Marketing Workshops

Social Media and Content Marketing Workshops: Turning ice cold prospects into paying customers

Without strategy content is just stuff & the world has enough stuff. So for every piece of content ask yourself what, why and for whom.

When we are in the thick of it with deadlines looming and tasks to complete it’s all too easy to forget about the importance of aligning our marketing activities to the marketing funnel and simply focus on getting our daily tasks completed. So last night was a great opportunity for Brick to run a workshop on this very subject.

The workshop was based on some research that we carried out a few months ago with a sample of B2B and B2C marketers and was hosted by the Chartered Institute of Marketing and the University of Bedfordshire.

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