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Key marketing actions during lockdown

Right now we have a golden opportunity to help the wheels of business keep turning, and whilst it is vital to follow Public Health England’s advice on health, hygiene and interaction, we still need products and services.

In these times we need to think through how we can adapt the way we work and how we deliver our service to end-users – the key marketing actions during lockdown.

Communication is vital. Make sure your customers are in no doubt that you are still operational, you are taking orders, supporting clients. Have you changed service delivery do people know yet? Web, social media, email marketing, and posters have a huge role to play right now so make sure that you tell your customers and then tell them again.

Things to consider:

– Are your products and services up to date on your website?
– Are your online prices correct?
– What are your delivery terms?
– How are you telling customers that you are around?
– Are your opening hours up to date?

If you have, social media use it to amplify your content and point people to your website:

– Use social media to reassure your customers
– Use social media to communicate what you are offering
– Use social media to manage your customer service and answer questions and concerns from your current and new clients

Make use of email marketing to help get the message out. Email marketing is a neglected channel for many businesses, however, it can get you in front of your current customers or people that have shown an interest in your product/service or company by subscribing. In one email you can communicate to your entire customer base basic information and it is far more efficient than using your normal email platform. Have a look for email systems such as Mailchimp – up to a certain number of email addresses it is free. Worried about GDPR? According to the GDPR you can email customers under the basis of contract and legitimate interest. Before you press send, think about your message and the angle you are taking. Think about:

– Don’t come across as an ambulance chaser?
– Be factual but make sure they are up to date facts
– Show your sensitive side but don’t be overly emotional
– Make sure you include all relevant contact details

Use email marketing for your mass communications of key messages such as:

– Reassure people that you are open
– Reassure people that you have a Covid 19 plan
– Let people know that you can deliver your product/service in new ways
– Let people know you have a sale or an offer

Brick Marketing is open for business although we will have to be flexible to allow for team members that have their children at home. If you need a hand or want some advice we are very happy to lend a hand.

Contact us on natalie@brick-marketing.co.uk or call us on 07977 225576

Studio round up: From one to many – to niche or not?

Last week was a busy week in the studio with writing tenders for clients, articles for newspapers, and attending a new meet up in Cambridge Mob Happy.

Mob Happy has a really different vibe. It’s a meetup for marketing agencies and freelancers that tackles the kinds of business questions that can keep many of us up at night. Questions such as when should I recruit someone? Should I niche or stay with a broad offering? If I niche should this be on functional areas or sectors? Last week we discussed the subject of niching and relative pros and cons of this.

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Cambridge Social Media Day 2018

Content, Facebook Ads, becoming a Twitter authoriTEA and discussing the mortality of organic FB

When I first decided to start up Brick Marketing, I promised that I would not turn into one of those marketers that didn’t keep up to date. I promised myself I would continue to learn, develop, network and train.

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GDPR & Sign Up Forms Online

With GDPR less than two months away many marketers are busy with their GDPR plans, making sure that they are well on the way to compliance. However, with the new ePrivacy laws hot on our heels it is worth making the changes to your sign up forms that take account of both pieces of legislation.

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Social Media and Content Marketing Workshops: Turning ice cold prospects into paying customers

Without strategy content is just stuff & the world has enough stuff. So for every piece of content ask yourself what, why and for whom.

When we are in the thick of it with deadlines looming and tasks to complete it’s all too easy to forget about the importance of aligning our marketing activities to the marketing funnel and simply focus on getting our daily tasks completed. So last night was a great opportunity for Brick to run a workshop on this very subject.

The workshop was based on some research that we carried out a few months ago with a sample of B2B and B2C marketers and was hosted by the Chartered Institute of Marketing and the University of Bedfordshire.

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LinkedIn Best Practice

LinkedIn is regarded as the largest social network group of professionals and colleagues. By following simple best practices you can use this network to your own and your business’ advantage.

Like all social networks it offers a great way to grow audiences and build communities so you can start to showcase your products, services, skills and industry expertise. It is like a “virtual business exhibition” so as a rule of thumb when you are thinking about content and behaviour on LinkedIn, think about how you should behave in these environments.

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The UK loves radio so why isn’t it part of your marketing mix

Despite new technologies coming out all the time, the UK still loves Radio. Recent research suggests that 48.7 million adults or 90% of the adult UK population tune into their selected radio stations per week. So why aren’t more marketers making use of this medium as a channel to communicate and engage with their target audience?

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Making sponsorship work for your business

Having moved from the corporate side of working to setting up my own consultancy it is all too easy to end up being so busy that you don’t have time for your own business development – sound familiar?

Which is why Brick Marketing decided to sponsor the Linton Fireworks Display this year.

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