ABOUT THE PROJECT
Issue: After some recent changes to their website Greenhill Recruitment were noticing a decrease in their inbound enquiries to their recruitment website
Approach: Greenhill approached Brick after they had noticed a decline in inbound applications for their jobs. After an initial review, we carried out a user journey documenting the customer journey, actions and feedback and looked at ways that the client could improve their search rankings to increase inbound enquiries.
Outcome: After our user journey and web audit a number of key issues were identified that that would have an impact on search rankings.
In addition, we defined a content plan for the client, trained staff in how best to use social media to amplify content and increase inbound leads.
Since then Greenhill has noticed an increase in inbound enquiries for the advertised job posts.