Issue: Stagnant Social Media Account
At our first meeting we spent the time in understanding the brand and the business objectives of the business and the current customers and the new potential customers for this brand. We then carried out an audit of their current community and posts to gain an understanding of who they were talking to on social media and what posts performed well for this audience. This informed us sufficiently to define a detailed social media marketing plan based on a content calendar of predefined themes that would be interesting and relevant to their customers and would attract new relevant customers.
Introducing Brick was like having a new pair of eyes and together we stood back and assessed the whole business first to understand what we were doing well and not so well and focus on what our audience responded well to, so we could tailor our approach to increase and modify our communication for maximum response and engagement.