ABOUT THE PROJECT
Project: Launching an online shop and home delivery service
Issue: Michael Beaumont is a very successful Butchers based in South Cambridgeshire with 2 shops across Linton and Fulbourn. Due to personal reasons they needed to close the Linton branch but wished to continue to serve Linton and surrounding villages and decided to launch an online shop and home delivery service.
Approach: They approached Brick to produce the wireframes for the website, produce the copy, define the communications plan and manage the entire process. Brick worked with the client to understand the business needs and understand the deadlines for the project which was then translated into wireframes, a project and communications plan.
Working with NextNorth web design the online store was developed. The communications and promotion of the new service was planned to provide existing customers with the assurance that they would still be able to enjoy the same products straight to their home.
Brick holds regular meetings with the client planning content, offers and news
Outcome: The launch of the online store and home delivery service was on time. The online shop has not only generated a new income stream for the business but is also used by customers as a means to order over the phone. Since it’s launch online and telephone orders make up around 15% of the total orders per week.
“Without Brick Marketing we could not have completed this project. Natalie’s project management and marketing expertise has helped make a success of this part of our business.”
James Beaumont, Owner