ABOUT THE PROJECT

Issue: Pomegranate Commercial Finance was a new business within the heart of Manchester. As a business, they were more familiar with numbers than words. 

Outcome: Working alongside Grafiki Design we created a compelling website with straightforward copy to help position Pomegranate Commercial Finance as a solution focussed finance broker. The project involved a Discovery Day with key senior staff to help define the project, understand the tone required by the client and the services that were being offered.

“We are more used to dealing with numbers and finance related terminology, not an easy thing to make interesting or understandable to the majority of people. Natalie came in and took that stress away, ran a very helpful workshop and then produced an interesting, straightforward yet comprehensive piece of copy which we could use for our brand new website

Nick Wright

Pomegranate Commercial Finance