Pomegranate Commercial Finance is a relatively new player in the Commercial Finance market in Manchester. They wanted to position themselves as straight talking, professional financial experts.
Working alongside Grafiki Design we created the compelling and straightforward copy to help position Pomegranate Commercial Finance as a solution focussed finance broker.
The content was created following a Discovery Workshop focussing on the heart of the business with a SWOT and TOWS analysis, brand personality, copy tone, competitive analysis and SEO.
“We are more used to dealing with numbers and finance related terminology, not an easy thing to make interesting or understandable to the majority of people. Natalie came in and took that stress away, ran a very helpful workshop and then produced an interesting, straightforward yet comprehensive piece of copy which we could use for our brand new website”